Handheld boosts regional focus

Fredrik Lööf brings strong sales, marketing, leadership, and negotiation skills from a variety of businesses and positions including, most recently, 14 years with ASKO Appliances. Fredrik’s educational background includes a Masters in Media from Stockholm University and Stockholm School of Economics. During his employment at ASKO he also studied business processes and models from the International Business Academy Gorenje (IBAG).

“Handheld is a very interesting brand and I have followed the company and their strong development for several years. Today I’m very enthusiastic to be a part of their Sales team and looking forward to contributing to the development of Handheld,” says Fredrik Lööf, new International Sales Manager at Handheld Europe.

“We’re excited to welcome Fredrik to Handheld and to introduce him to Handheld partners. He brings an impressive sales and marketing background which will be a benefit to our business partners and customers in his region,” says Carsten Billeschou, CEO of Handheld Europe. “I am very confident that Fredrik’s experience will lead to growth and success for Handheld and our partners in France and the Benelux area.”

Handheld’s lineup of rugged tablets and PDAs is specifically developed for field workers in industries such as geomatics, logistics, forestry, public transportation, utilities, construction, maintenance, mining, military and security.