In the end, brand identity may be even as important as development, manufacturing and distribution. Today’s tech marketplace is global, and increasingly impersonal. So there’s high value in being a company that people feel a connection with, and loyalty to. That’s where our family roots and personality are an advantage.
The fact that we started as a small company is its own advantage. Even as Handheld has grown, the core approach of the company has not changed. We’ve purposely maintained a very flat structure, for smooth teamwork across job functions and geography.
We take regular coffee breaks (fika, as we know them), and the atmosphere is always one where people can share a snack and talk about anything with anyone.
The Handheld brand is based in teamwork, responsiveness, cooperation, shared success and long-term relationships. We’re focused on doing business the old-fashioned way: make a great product, sell it at a fair price, back it up, and make our word worth something. These have always been Handheld’s guiding principles – with roots that go all the way back to the days of two couples hatching a grand idea.